Idea generation : In the initial stage of a product development process begins by generating new product ideas. This is the product innovation stage, where you brainstorm product concepts based on customer needs, concept testing, and market research.

Product definition : Once completed the business case and discussed target market and product functionality, it’s time to define the product. This is also referred to as scoping or concept development, and focuses on refining the product strategy.

Prototyping : During the R&D and prototyping stage, our team will intensively research and document the product by creating a more detailed business plan and constructing the product. These early-stage prototypes might be as simple as a drawing or a more complex computer render of the initial design. These prototypes help you identify areas of risk before you create the product.

Initial design : During the initial design phase, project stakeholders work together to produce a mockup of the product based on the viable product prototype. The design should be created with the target audience in mind and complement the key functions of the product.

Validation and Testing : To go live with a new product, we first validate and test the product to ensure that every part of the product—from development to marketing—is working effectively before it’s released to the market or delivered to the Customer. Once initial testing is complete, we proceed to begin producing the final product concept.